It all started when…

Diplomatic Rebels is born out of the work of LEGOs radical innovation department Future Lab. A legendary unit made with the cause of developing the future of LEGO. Instead of thinking about which bricks should be on the shelves next season the unit had to think beyond bricks, in making sure LEGO would also be relevant for kids five years from now.


Over time Diplomatic Rebels turned into an approach and a methodology. A way to navigate the bureaucratic world of a company, where you want to change the organisation for the sake of the organisation. Doing so you need to accept other people will hate your project, that you need to be very aware which rules you break, to build your tribe, write a ton of love letters and make other people shine.